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List of General Terminology

Consumer Lists

Compiled from metropolitan and suburban white pages, and overlaid with data from title transfers on real estate, census information, birth records, vehicle registrations, drivers licenses and warranty card information.  Available for direct mail and telemarketing. 

Consumer Marketing

Market to consumers of all ages, incomes and interests.  Target by age, income, dwelling type, presence of children, mail order buyer and interests.   Available for direct mail and telemarketing.

Target Mail/Phone lists for consumers

Choose age, income, presence of children, children’s ages, mail order buyer, ailments and many other selections available for direct mail or telemarketing.  General consumer lists as well as specialized lists.

B2C                             Business to Consumer mailing/phone lists

B2B                             Business to Business mailing/phone lists

Business Lists                                   

Compiled from metropolitan and suburban white and yellow pages and overlaid with data from manufacturing directories, business journals, government data, annual reports, public records, telephone verified and updated for new phone listings.  Direct mail and telemarketing available.

Business Marketing            

Whether a business selling to a business or a business selling to a consumer direct mail and telemarketing lists available.  General Business Lists and Specialized lists.

Data entry                                                      

Setting up and entering customer’s information into a computer software program that allows data to be managed and/or manipulated for marketing purposes as well as research.

Database Management

Setting up and maintaining a customers data base of prospects or customers.  Includes set up, data entry and maintaining additions and deletions.

Telemarketing List                       

Telephone Lists of consumers or businesses with complete Name/Company, Address along with the phone number

Email Marketing                       

Marketing products to opt-in Email or Website responders who have requested information for specific products or services.

E Mail Lists                                                   

Email addresses of opt’in consumers and businesses who have requested information on goods and services.

Mailing Lists 

Addresses for Businesses and consumers with demographic selects available.

Mortgage Leads                       

Real Estate transfer data is made available for most states.  Purchase price, transfer date, amount of mortgage, lender information is available for most homes. 

Auto Leads                                                    

History information prior to July 1, 2000 for automobile registrations is available in most states.

New Homeowner

Monthly publication of home purchases.  Information includes transfer date, amount of mortgage, lender information, and some demographic information.

Homeowner

Mortgage information is available in most states for homeowners.  Some demographic information may be applied, ie: age, income etc.

New Parents

Parents who have recently added to their family with a new baby.  A monthly publication of recent births - available for most states

Pre Natal

Women who are expecting a baby. 

Babies

A monthly publication of people who have recently had a baby.

Movers

Includes people who have moved into a new home or apartment. 

Mailing Services

Addressing mail pieces and preparing the mail according to USPS regulations.  

Leads

Mailing and telemarketing lists for consumers and businesses.

Lists

Consumer, businesses and specialized mailing lists, telemarketing lists and email lists.

Sales Leads

Mailing and telemarketing lists for consumers and businesses.

Target Marketing

Determining your market targets such as age, income, dwelling type and other demographic information for consumers.  Or Sales volume, employee size for business lists.  Specialized consumer targeted lists  are available such as specific magazine subscribers, occupations, ailments, mail order buyers, opportunity seekers, credit information other lifestyles.   Specialized businesses lists would include agriculture, banking and finance, manufacturing, retail, professionals, small offices, work at home businesses and other specialty markets.


List of Terminology | Database Management | Specialized Programs
Direct Market Assistance | Direct Marketing Lists | Consumer Database
Real Estate Database | Business Database | E-Mail Lists
Family Database | Specialized Lists | Format of Lists
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